Make it flat. Make it the all same. Make it Boring.
"Less is a bore" brilliantly said Robert Venturi. So at the end of the Oxygen period, UX/UI design was reaching an inflection point. Gone were the days were graphical designers challenged its own illustrations skills in a perpetual "I can my candy more naturalistic silly than yours". We had reached the saturation point of the silliness in graphic representations of every day objects as UI elements. Now back then people needed to find a culprit for it all, a quintessential word that in itself represented all evil... Cue in "skeuomorphism", an word used in traditional design to imply a faux representation of a material. in this word we collectively found the "wrong" to be corrected, we had our culprit. We have to kill all aspects of anything skeuomorphic, cue in flat design, we don't need anything "fake", we don't need textures, we must do without those fake drop-shadows, kill all artificial gradients. reinvent the circ